An Analysis of Impoliteness Strategies Used by Wednesday Addams in Netflix’s Wednesday Season 1
Main Article Content
Tria Novera
Yuni Sari Amalia
In today’s society, impoliteness in communication has become increasingly normalized, especially in media. This study analyzes the types, functions, and contextual factors of impoliteness strategies used by Wednesday Addams, the main character in the Netflix series Wednesday Season 1. Employing Culpeper’s (2011) impoliteness theory and a qualitative descriptive method, data were collected from selected dialogues that feature impolite language. The findings reveal that Wednesday uses all five impoliteness strategies such as bald on record, positive impoliteness, negative impoliteness, off-record, and withhold politeness with positive impoliteness being the most frequent. Positive impoliteness emerges as the most frequently used strategy, as Wednesday often targets other’s positive face to express her emotional detachment. These strategies serve primarily affective functions, expressing emotions such as irritation or detachment. The study also finds that Wednesday’s impoliteness is influenced by contextual factors, particularly social norms, power relations, and situational context.
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Yuni Sari Amalia , Universitas Airlangga
Yuni Sari Amalia, S.S., M.A., Ph.D. is a lecturer at the Faculty of Humanities and currently serves as the Deputy Head of the Strategic Planning and Development Board at Universitas Airlangga, Indonesia, working directly under the Rector. Previously, she held the position of Deputy Director of the Directorate of Academic Affairs. Holding a Ph.D. in Curriculum and Instruction from the University of Illinois at Urbana-Champaign, Dr. Amalia has been actively engaged in various research initiatives, including virtual reality in education, MOOCs in Southeast Asia, and inclusive education. Her research contributions have been recognized through numerous publications, including articles in top-tier journals and presentations at international conferences. Dr. Amalia has also authored and co-authored several books and book chapters, further solidifying her expertise in educational research and practice. In addition to her academic achievements, she has been actively involved in community service and social initiatives aimed at improving education and society. Dr. Amalia’s dedication to advancing educational practices, her strong research portfolio, and her commitment to fostering inclusive and innovative learning environments make her a valuable contributor to the field of education and research.
