Factors that Influence Consumer Interest in Choosing Online Transportation Services
Main Article Content
Faisal Efendi
Husnul Fiqri
Nurlaila Nurlaila
Afrikal Candra
Mardianton Mardianton
Afrinal Afrinal
Many interests of students of the Faculty of Economics and Business Islamic UIN IB Padang who need and use Online Transportation. To know the influence of prices, services, comfort in choosing online transportation services. This type of research uses quantitative research, which is to analyze data in numbers and process it using statistical techniques. The assumption of quantitative research is that the facts of the object of research have objective reality and that the variables can be identified and their relationships measured. The results obtained from the study can be concluded that of the Adjusted R Square value of 0.221 (41.2%). It can be interpreted that the independent variable (price, service, convenience) is 0.221 (22.1%), while the rest is influenced by other factors not included in this study variable is 0.87.8 (87.8%). From the above t test it can be concluded that the price (X1) has a sig. value (0.039) < (0.05), then partially significant influence on interest in using online transportation services. Services (X2) has a sig value (0.000) < (0.05), then partly has a significant impact on the interest to use online transportation services. Comfort (X3) has sig. (0.619) > (0.05), so partially has a significant effect on the interest in using online transit services. From the F test above it can be inferred that the Price (X1), Service (X2), Comfort simultaneously have an important influence on the value of income sig (0.001) < (0.05).
Akunto, Suharsimi. Prosedur Penelitian: Suatu Pendekatan Praktek Praktek. Jakarta: Bumi Aksara, 2006.
Alfira. “Mahasiswa Fakultas Ekonomi Dan Bisnis Islam,” 2020.
Aptaguna, A “Pengaruh. “‘Pengaruh Kualitas Layanan Dan Harga Terhadap Minat Beli Jasa Go-Jek’, Widyakala Volume 3 Maret 2016 ISSN : 2337-7313, h.52” 3 (n.d.): 7313.
Chasanah, Nadya Uswatun, Ashlihah Ashlihah, and Kholis Firmansyah. “Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Transportasi Online Gojek (Studi Pada Mahasiswa UNWAHA).” Izdihar: Jurnal Ekonomi Syariah 2, no. 1 (2022): 52–72. https://doi.org/10.32764/izdihar.v2i1.2553.
Ellyshera, Crisna, and H H Ariyanto. “Analisis Pengaruh Kualitas Website/Mibile Apps Terhadap Minat Konsumen Dalam Berbelanja Online,” 2018.
Fachrurozy, M, Redyanto Sidi, and T Riza Zarzani. “Kajian Hukum Tanggung Jawab Perusahaan Transportasi Online Terhadap Keselamatan Konsumen.” Legalitas: Jurnal Hukum 15, no. 1 (2023): 150. https://doi.org/10.33087/legalitas.v15i1.383.
Fichan, M Ramanda, and Vonny Tiara Narundana. “Pengaruh Kualitas Pelayanan Dan Keamanan, Terhadap Kepuasan Konsumen Pengguna Ojek Online Di Bandar Lampung.” SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi Dan Akuntansi 1, no. 3 (2022): 635–44. https://doi.org/10.54443/sinomika.v1i3.328.
Hapsari, Yusita Titi. “Kepuasan Penumpang Terhadap Kualitas Layanan Aplikasi Online,” 2023. https://doi.org/10.31537/jembe.v1i1.1251.
James, Michael. Pembangunan Ekonomi di Dunia Ketiga. Jakarta: Ghalia, 2001.
Jovi, Iristian. “Minat Memesan Kembali Jasa Transportasi Online,” 2019. https://doi.org/10.30741/ADV.V3I1.422.
L, Vania Orva Nur, and Paramita Dewanti. “Pengaruh Tingkat Minat Penelusuran Antar Penyedia Transportasi Online di Google Trends,” 2021. https://doi.org/10.34123/semnasoffstat.v2021i1.822.
Muhammad. “Metodologi Penelitian Ekonomi Islam Pendekatan Kuantitatif Dilengkapi Contoh-Contoh Aplikasi: Proposal Penelitian Dan Laporannya,” 161. Depok: Rajawali Pers, 2013.
Ramadhan, Faris Ahmad Ghani. “Pengaruh Kemudahan Dan Manfaat Terhadap Sikap Pengguna Yang Berdampak Pada Minat Penggunaan Aplikasi Transportasi Online Grab,” 2019.
Rany, Indah Destya, Syamsir Syamsir, Refa Ramadhani, Salsabila Tamara, and Silvi Anjani Putri. “Konflik Sosial Supir Angkutan Konvensional Dengan Kendaraan Online di Kota Padang,” 2022. https://doi.org/10.24036/pakar.v20i1.268.
Safitri, Nur. “Pengaruh Product Placement Terhadap Minat Menggunakan Jasa Transportasi Online Grab: Survei Pada Penonton Yang Berkomentar Di Youtube Chanel Indonesian Idol 2018,” 2018.
Sarkum, Sumitro, and Abd. Rasyid Syamsuri. “Peran Transportasi Online Di Masa Pandemi: Studi Kasus Gojek Di Medan.” Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) 8, no. 3 (2022): 257. https://doi.org/10.54324/j.mtl.v8i3.500.
Sugiyono. Metode Penelitian Bisnis Pendekatan Kuantitatif Teori Dan Aplikasi Pada Penelitian Bidang Manajemen Dan Ekonomi Islam. Jakarta: Kencana, 2017.
Sukawati, Ni Ketut Sri Astati, Cokorda Putra Wirasutama, and Deajeng Intan Oktarianingtyas. “Analisis Minat Masyarakat Terhadap Pemilihan Moda Transportasi (Studi Kasus : Taksi Online (Grab) Dan Taksi Konvensional (Blue Bird)),” 2021. https://doi.org/10.47532/JIV.V4I2.314.
Susetyo, Bagas, and Nur Cahyadi. “Pengaruh Kemudahan Penggunaan, Keamanan Transaksi Dan Online Customer Review Terhadap Keputusan Pembelian Dan Minat Untuk Membeli Sebagai Variable Intervening.” Innovative: Journal Of Social Science Research 3, no. 3 (2023): 6342–56. https://doi.org/10.31004/innovative.v3i3.2806.
Todaro. Ekonomi DalamPandangan Modern. Jakarta: BinaAksara, 2002.
Tresiya, Dhita. “‘Pengaruh Kualitas Pelayanan Dan Kenyamanaan Terhadap Kepuasan Konsumen (Studi Pada Perusahaan Jasa Ojek Online Go-Jek Di Kota Kediri’,.” JIMEK 1 (2018): 67.
Tsalisa, Ridha Ashka, Sudharto P Hadi, and Dinalestari Purbawati. “Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pengguna Jasa Transportasi Online Maxim Di Kota Semarang.” Jurnal Ilmu Administrasi Bisnis 11, no. 4 (2022): 822–29. https://doi.org/10.14710/jiab.2022.35970.
Wiradana, I Putu Agus Agus, Ni Nyoman Satya Widari, and Ni Nyoman Suli Asmara Yanti. “Faktor Penentu Keputusan Konsumen Dalam Memilih Layanan Transportasi Online di Kota Mataram.” Waisya : Jurnal Ekonomi Hindu 2, no. 1 (2023): 49–59. https://doi.org/10.53977/jw.v2i1.944.
Yunas, Muhammad Faisal. “Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan (Studi Pada Transportasi Online GRAB, Jakarta).” Ilmu Ekonomi Manajemen Dan Akuntansi 3, no. 1 (2022): 67–77. https://doi.org/10.37012/ileka.v3i1.990.
