The Dual Nature of Pesantren: Navigating the Power of Religious Leadership in Economic Transformation
Main Article Content
Noer Rohmah
Farihatul Husniyah
Adibah Abdul Latif
Pesantren-based community empowerment is an important strategy in facing the challenges of structural poverty and unemployment in the local environment. This study aims to identify the community business empowerment strategy implemented by Kiai Abdullah Syam and evaluate the results of its implementation in the context of economic and social strengthening of the community around the pesantren. The method used is descriptive qualitative with observation techniques, in-depth interviews, and documentation in the pesantren assisted by Kiai Abdullah Syam. Data collection instruments were developed triangulatively to ensure the validity of the findings. The main results show an improvement in the community's quality of life through the establishment of productive economic institutions, strengthening social capital, increasing family income, and integrating religious values in the work ethic. This research is useful in community development, Islamic economics, and pesantren education, and it is relevant for interdisciplinary studies on education management and development sociology. The novelty of this study lies in combining modern marketing strategies with spiritual approaches and pesantren values that have not been widely studied in the empowerment literature. This research contributes to expanding community-based empowerment models that are contextualized and can be replicated in similar communities. In conclusion, pesantren-based empowerment strategies have proven effective in building economic independence and strengthening community social cohesion sustainably
Arikunto, S. (2019). Prosedur Penelitian Suatu Pendekatan Praktik. Rineka Cipta.
Arnett, D. B. (2024). Market Segmentation Strategy, Target Markets, and Competitors: A Resource-Advantage Theory Perspective. Journal of Marketing Management, 40(13–14), 1269–1285. https://doi.org/10.1080/0267257X.2024.2391367
Chambers, R., & Conway, G. (1992). Sustainable Rural Livelihoods: Practical Concepts for the 21st Century.
Cresswell, J. W. (2012). Educational Research, Planning, Conducting, and Evaluating Quantitative and Qualitative Research. Pearson Merrill Prentice Hall.
Dushkova, D., & Ivlieva, O. (2024). Empowering Communities to Act for a Change: A Review of the Community Empowerment Programs towards Sustainability and Resilience. Sustainability, 16(19), 8700. https://doi.org/10.3390/su16198700
Fukuyama, F. (2001). Social Capital, Civil Society and Development. Third World Quarterly, 22(1), 7–20. https://doi.org/10.1080/713701144
Ife, J. W., & Tesoriero, F. (2006). Community Development: Community-Based Alternatives in an Age of Globalisation. Pearson Education.
Korten, D. C. (1990). Getting to the 21st Century: Voluntary Action and the Global Agenda. West Hartford, CT (USA) Kumarian Press.
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity. Wiley.
Lamb, C. W., Hair, J. F., McDaniel, C., Boivin, M., Gaudet, D., & Snow, K. (2021). MKTG: Principles of Marketing (12th ed.). Cengage Learning.
Maslow, A. H. (1954). Motivation and Personality. Harper & Row, Publisher. Inc.
McGee, R., & Pettit, J. (2019). Power, Empowerment and Social Change. Routledge.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative Data Analysis: A Methods Sourcebook (3rd ed.). SAGE Publications.
Moleong, L. J. (2018). Metodologi Penelitian Kualitatif. Edisi Revisi. PT Remaja Rosdakarya.
Neliwati, S. A. (2023). Pondok Pesantren Modern. PT. RajaGrafindo Persada-Rajawali Pers.
Philip, Keller, Lane, K., Brady, M., Goodman, M., & Hansen, T. (2016). Marketing Management (3rd ed). Pearson Higher Ed.
Putnam, R. D. (2000). Bowling Alone: The Collapse and Revival of American Community. Simon and schuster.
Saputro, M. R., & Sukiman, S. (2024). Model Integrasi Pesantren dalam Pemberdayaan Umat Melalui Program Entreprenerurship untuk Meningkatkan Kesejahteraan Masyarakat. JPPI (Jurnal Penelitian Pendidikan Indonesia), 10(2), 587. https://doi.org/10.29210/020242411
Spalding, W. B., & Lippitt, R. (1958). The Dynamics of Planned Change: A Comparative Study of Principles and Techniques. Harcourt, Brace & World.
Sunstein, C. R. (1999). Free Markets and Social Justice. Oxford University Press.
Tamalla, A. N., & Fauzi, A. (2021). Strategi Kemandirian Berwirausaha Santri Perspektif Etika Bisnis Islam. Jurnal At-Tamwil: Kajian Ekonomi Syariah, 3(2), 185–198. https://doi.org/10.33367/at.v2i3.1461
Ulum, M. C., & Anggaini, N. L. V. (2020). Community Empowerment: Teori dan Praktik Pemberdayaan Komunitas. Universitas Brawijaya Press.
Vero, E., & Puka, E. (2017). The Importance of Motivation in an Educational Environment. Formazione & Insegnamento, 15(1), 57–66.
Widayanti, S. (2020). Pesantren and Social Empowerment: A Critical Analysis on Pesantren Al-Imdad Yogyakarta And Pesantren Maslakul Huda Central Java. Analisa: Journal of Social Science and Religion, 5(01), 51–70. https://doi.org/10.18784/analisa.v5i1.1055
Yin, R. K. (2015). Studi Kasus Desain dan Metode Cetakan ke-14, PT. RajaGrafindo Persada, Jakarta.
Yunus, M., & Weber, K. (2010). Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs.