Membangun Keterampilan SDM melalui Program Pengabdian untuk Menghadapi Era Digital di UMKM Kecamatan Meureubo Aceh Barat
DOI:
https://doi.org/10.47766/ibrah.v4i1.5959Keywords:
Digital Marketing, Digital Transformation, MSMEs, Participatory EmpowermentAbstract
Digital transformation presents a major challenge for MSME actors in Meureubo Subdistrict, Aceh Barat, where most businesses still rely on conventional methods. This community service program aimed to enhance digital literacy and online marketing skills, helping MSMEs become more adaptable and competitive in the digital era. The program adopted a community-based service and participatory training approach, involving 30 MSME owners from the culinary, handicraft, and service sectors. Activities included a four-day intensive training covering digital marketing (Facebook, Instagram, WhatsApp Business), e-commerce fundamentals (Shopee, Tokopedia), and digital financial management, delivered through group discussions, simulations, and hands-on practice. This was followed by one month of mentoring to support practical application in each participant’s business. Data were collected through questionnaires (pre- and post-test), participatory observation, and semi-structured interviews, and analyzed using descriptive statistics and thematic coding. The results showed significant improvements: ownership of marketplace accounts increased by 59% (from 28% to 87%), use of business social media rose by 55% (from 35% to 90%), and participants’ confidence in managing digital accounts grew by 45% (from 25% to 70%). In-depth interviews also revealed an average revenue increase of 10–20% within two weeks after training, driven by more targeted digital promotions and the confidence to try live streaming features. Beyond technical skills, the program fostered a culture of collaboration and a shared awareness of the importance of digitalization. This participatory, practice-based training model proved effective in supporting MSME digital transformation and can be replicated in other areas with similar contexts.
References
Anggraeni, S., Sungkono, S., & Retnosary, R. (2024). Pengaruh Program Pelatihan UMKM dalam Pemanfaatan Teknologi Digital terhadap Produktivitas UMKM Kerupuk Rajungan Desa Sukajaya, Cilamaya Kulon. AKADEMIK: Jurnal Mahasiswa Humanis, 4(2), 545–554. https://doi.org/10.37481/jmh.v4i2.882.
Ariska, V., Annas, F., & Alia, R. (2023). Pengembangan Platform E-Commerce Menggunakan OpenCart untuk Transformasi Pemasaran UMKM di Kecamatan Palupuh. JOVISHE: Journal of Visionary Sharia Economy, 2(1), 99-118. https://doi.org/10.57255/jovishe.v2i1.425.
Bandura, A. (1997). Self-efficacy: The Exercise of Control. New York: Freeman.
Bawazir, F., Mainan, C., & Rosdiana, R. (2024). Peran Mahasiswa Perbankan Syariah STAIN Teungku Dirundeng di Meulaboh dalam Literasi Lembaga Keuangan Syariah bagi Keluarga. Jimmi: Jurnal Ilmiah Mahasiswa Multidisiplin, 1(1), 1–12. https://doi.org/10.71153/jimmi.v1i1.97.
Braun, V., & Clarke, V. (2006). Using Thematic Analysis in Psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa.
Brookfield, S. D. (1986). Understanding and Facilitating Adult Learning: A Comprehensive Analysis of Principles and Effective Practices. San Francisco: Jossey-Bass.
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). Thousand Oaks, CA: SAGE Publications.
Efendi, S., Hamdi, S., Saputra, F., Iqbal, M., SH, H., Safitri, A., Zulhendra, D., Kasih, D., & Ramli. (2023). Program Desa Binaan STAIN Teungku Dirundeng Meulaboh di Gampong Pasi Mesjid Kecamatan Meureubo Kabupaten Aceh Barat. GOTAVA Jurnal Pengabdian Kepada Masyarakat, 1(2), 26–33. https://doi.org/10.59891/jpmgotava.v1i2.6.
Efendi, S., Kasih, D., Taran, J. P., Ziadi, F., Noviana, S., Aunina, Y., Mustaqin, H., Meliawati, Arita, P., Junaida, R., & Sari, S. P. (2023). Optimalisasi Pengabdian Masyarakat Melalui Program KPM di Gampong Blang Puuk Kulu Kecamatan Seunagan Kebupaten Nagan Raya. BEGAWE: Jurnal Pengabdian Masyarakat, 1(2), 43–52. https://doi.org/10.62667/begawe.v1i2.20.
Fayol, H. (2016). General and Industrial Management. Ravenio Books.
Hifny, M., Nurdin, A. C., Pernanda, D., Turnip, J. S., Sudaryana, Y., & Rusilowati, U. (2025). Membangun Keterampilan SDM untuk Menghadapi Era Digital di UMKM Kelurahan Kayumanis Kecamatan Tanah Sareal Kota Bogor. Karimah Tauhid, 4(1), 781–795. https://doi.org/10.30997/karimahtauhid.v4i1.17560.
Isa, M. S., Rasyidin, M., Hamdani, & Afkar. (2024). Pemberdayaan UMKM Kelapa Gongseng Aceh Melalui Pemasaran Berbasis Digital dalam Upaya Menembus Pasar Global. Jurnal Pengabdian Nasional (JPN) Indonesia, 5(1), 1–8. http://journal.stmiki.ac.id/index.php/jpni/article/view/492.
Israel, B. A., Schulz, A. J., Parker, E. A., & Becker, A. B. (1998). Review of Community-based Research: Assessing Partnership Approaches to Improve Public Health. Annual Review of Public Health, 19, 173–202. https://doi.org/10.1146/annurev.publhealth.19.1.173.
Jelita, R., Andika, R., Julfatia, M., Solihin, R., Indah, S., Badriya, M., & Suhaila, P. (2025). Pemanfaatan Limbah Gelas Plastik Sebagai Kerajinan Tangan dalam Upaya Meningkatkan Perekonomian dan Sosial di Desa Pakirman Kecamatan Simpang Kanan Kabupaten Aceh Singkil. Zona: Jurnal Pengabdian Masyarakat, 2(1), 50–59. https://doi.org/10.71153/zona.v2i1.143.
Kolb, D. A. (2014). Experiential Learning: Experience as the Source of Learning and Development. FT Press.
Mukhsinuddin. (2023). Manajemen Strategis Public Relations di Perguruan Tinggi. CV. Diva Pustaka.
Mukhsinuddin. (2025). Manajemen dan Kinerja Karyawan: Analisis dalam Organisasi. Suffah.
Octiva, C. S., Haes, P. E., Fajri, T. I., Eldo, H., & Hakim, M. L. (2024). Implementasi Teknologi Informasi pada UMKM: Tantangan dan Peluang. Jurnal Minfo Polgan, 13(1), 815–821. https://doi.org/10.33395/jmp.v13i1.13823.
Putra, T. W. A., Solechan, A., & Hartono, B. (2023). Transformasi Digital pada UMKM dalam Meningkatkan Daya Saing Pasar. Jurnal Informatika Upgris, 9(1), 7–12. https://doi.org/10.26877/jiu.v9i1.15096.
Rachmawati, D. W., Khasanah, U., Benned, M., & Susanto, Y. (2023). Pelatihan Pengelolaan SDM di Era Digital pada UMKM Binaan Dinas Koperasi dan Usaha Kecil. SABAJAYA Jurnal Pengabdian Kepada Masyarakat, 1(4), 242–247. https://doi.org/10.59561/sabajaya.v1i4.168.
Rogers, E. M., Singhal, A., & Quinlan, M. M. (2014). Diffusion of Innovations. In an Integrated Approach to Communication Theory and Research (pp. 432-448). Routledge.
Suhaeli, E., Nasution, N. A., Januarika, J., Setyaningsih, R., & Rudi, R. (2024). Strategi Digitalisasi untuk Kemandirian UMKM dan Pemberdayaan Wanita: Pengabdian Masyarakat di Kecamatan Kebon Pedas, Sukabumi. Blantika: Multidisciplinary Journal, 2(3), 323–329. https://doi.org/10.57096/blantika.v2i3.112.
Wenger, E. (1999). Communities of Practice: Learning, Meaning, and Identity. Cambridge: Cambridge University Press.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Mukhsinuddin, Sumardi Efendi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
